Kraft have seen the error of their breakfast-spread ways and ditched 'iSnack2.0' as the name of their new Vegemite/Creamcheese blend.After succumbing to public pressure and a riot of angry little vegemites, Kraft spokesman Simon Talbot said they have "been overwhelmed by the passion for Vegemite and the new product. The new name has simply not resonated with Australians."
Um... pretty sure any number of plugger wearing, XXXX drinking, snag BBQing Australians could have told you that. For free.
Best of all, the thousands of iSnack2.0-named jars being distributed to shopping centres and corner stores around the country are expected to become collector's items. Yah - because that's what everyone wants to house in their trophy room alongside their primary school running race ribbons - an eternal memory of Kraft's breakfast-spread blunder.
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